X-15 CREATIVE MARKETING, LLC
300 S. MADISON AVENUE
LAGRANGE, IL 60525

 

American Society of Dermatologic Surgeons

Challenge: Drive consumers to the ASDS website for patient education materials and references to ASDS member physicians.

Solution: Leveraging the popularity of women’s magazine websites, banner ads were placed on sites like Oprah.com, WomensDay.com and GoodHousekeeping.com. In a compelling question-and-answer format, the banners clicked through to a splash page on the ASDS website contining helpful information and access to “a board-certified dermasurgeon near you.”