X-15 CREATIVE MARKETING, LLC
300 S. MADISON AVENUE
LAGRANGE, IL 60525

 

Bristol-Myers Squibb

Challenge: Create a name and logo for the Bristol-Myers Squibb Virology collaborative that brought together the top 100 HIV/AIDS researchers to advance HIV/AIDS pharmacology. The name, logo and tagline needed to communicate the HIV focus, but with a feeling of hope and a reference to the scientific agenda.