X-15 CREATIVE MARKETING, LLC
300 S. MADISON AVENUE
LAGRANGE, IL 60525

 

Microsoft

Challenge: Encourage web-savvy college students to try a freeware Microsoft media player; the target was historically wary of products from the ubiquitous software giant.

Solution: This bold, brash, edgy online ad was practically irresistible to the young target. The risqué ad also enhanced the brand image of Microsoft among this trendy audience.